Head of Marketing, Communications & Community

Job title: Head of Marketing, Communications & Community

You will lead a small but experienced marketing & communications team, shaping strategy and personally execute high-impact campaigns. This role combines strategic leaderships with hands-on execution. You will manage a compact team and external partners, build competitor insight and development of the MRL Community, create and deliver a communications calendar, and produce content, storyboards for livestreams, and targeted outreach to clients and prospects. German or French language skills are advantageous but not essential.

Key responsibilities:

• Define and lead group-wide marketing & communications strategy across [Employer hidden — view at passion-project.co.uk], HRDC and Rewind Tour Britain.
• Manage, mentor and coordinate a compact team (in-house plus freelance / agency partners) to deliver campaigns, content and event comms.
• Plan and manage the communications calendar (PR, social, email, web, partner comms) aligned with commercial and event calendars.
• Strengthen the MRL community by developing communications and content that engages competitors and fans.
• Competitor and market analysis: track rivals, audience trends and sponsorship landscape to identify opportunities and threats.
• Drive messaging and targeting: craft clear, compelling value propositions for clients, prospects and membership segments; ensure consistency across brands.
• Client communications: confidently “quieten the noise” from third parties, provide clear messaging on delicate issues such as eligibility and driving standards handle enquiries.
• Work with live streaming & content production partners: develop storyboards and runbooks for livestreams, coordinate technical delivery and produce on-the-day content (video, social clips, interviews).
• Performance measurement: set KPIs (reach, engagement, leads, conversions), report on ROI and optimise campaigns.
• Stakeholder management: work with commercial, operations and customer service teams to align messaging and deliverables.
• Crisis & issues management: rapid, composed communications when incidents occur.
• Budget management: allocate and oversee marketing budgets, agency spend and production costs.

Candidate profile / required skills

• Proven experience (5+ years) in marketing and communications; experience leading a small team in lifestyle/events/sports/media preferred.
• Strong copywriting, PR and content production skills; experience working with livestream or production partners.
• Competent in audience targeting, CRM-driven email marketing, social platforms, and basic analytics (Google Analytics, native social insights).
• Skilled at competitor analysis and using insight to inform strategy.
• Excellent stakeholder and client-facing communication; able to manage external noise and explain processes clearly and persuasively.
• Hands-on, proactive, able to produce content and operate under event pressure.
• Strong project management and budget discipline.
• European languages advantageous but not essential.
• Interest in cars and heritage racing.

What we offer:

• Competitive compensation plus performance-related commission where applicable
• Event-driven, varied role with strong creative scope
• Opportunities to work at historic race meetings and collaborate with industry partners
• Flexible working arrangements, including hybrid options

How to apply:

Send a CV and a cover email