Mission

[Employer hidden — view at passion-project.co.uk] exists to shift healthcare from treating illness to preventing it, using advanced, non‑invasive technology and clinical expertise to deliver early, actionable health insights.

Role Purpose

As Employer Brand and Talent Marketing Lead, you will directly impact Neko’s ability to attract exceptional talent by building a premium, purpose-led talent brand.

You will define and execute the employer brand strategy, translating our mission, culture (Our Vitals), and consumer brand into compelling narratives and experiences that convert awareness into high-quality applications and hires.

This role sits at the intersection of Talent, Marketing, Creative, and Communications—owning top-of-funnel performance while ensuring brand consistency, credibility, and measurable impact across markets.

What You’ll Deliver in the First 6–12 Months

• Establish a clear Employer Value Proposition and talent brand narrative across Medical, Tech/AI, and Business talent segments, driving measurable improvements in application quality and conversion rates.
• Launch and operationalise a full-funnel talent attraction model with defined performance metrics, improving apply-to-screen and screen-to-onsite conversion rates in priority roles.
• Build and scale a high-quality content and campaign engine across paid and organic channels, increasing brand-attributed applications and reducing time-to-hire.
• Implement a structured employee ambassador and referral activation programme, delivering measurable uplift in reach, engagement, and referrals.
• Introduce robust source-to-hire analytics and brand health tracking, enabling continuous optimisation of messaging, channels, and investment.

Minimum Qualifications

• Proven experience in consumer marketing within high-growth or premium brand environments, with clear evidence of driving measurable outcomes.
• Strong expertise across paid and organic channels including social, search, programmatic, events, and community-driven engagement.
• Hands-on experience with analytics, experimentation, and performance optimisation across marketing funnels.
• Exceptional storytelling ability, with a track record of translating complex topics into clear, engaging, and high-quality narratives.
• Experience working cross-functionally with multiple stakeholders and managing projects end-to-end.
• Fluency with CRM and/or ATS platforms and familiarity with AI-enabled tools for marketing, automation, or analytics.

Preferred

• Experience in employer branding or recruitment marketing.
• Background working in healthcare, technology, or other complex, regulated environments.
• Experience driving change management and landing adoption across teams.
• Experience working across multiple markets or scaling brand efforts internationally.

About titles at Neko

We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.

Hiring Process

Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre-employment checks before joining the team.

Equal Opportunity & Inclusion Statement

[Employer hidden] is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.

Compensation Range: $140K - $175K

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