Junior Marketing Executive

Company Overview

Founded in 2012, [Employer hidden] is an award-winning safari company based in Kingston-Upon-Thames. Set up by childhood friends Rory Walker and Julian Carter-Manning, Yellow Zebra specialises in luxury and adventure-rich safaris across the entirety of 'Safari Africa'.

As a company we pride ourselves on our exceptional levels of expertise, equally high levels of customer service, and authentic, conservation-focused safaris. It is an approach that has resulted in our recognition within the industry as a leader in our field and seen us voted as Europe's Leading Safari Company at the World Travel Awards for eleven years running, as well as cement our place on Condé Nast Traveller’s list of Top Travel Specialists.

Our team is made up of professional safari guides, camp managers, and people who were born and raised in Africa. They have lived and breathed safaris whilst working for the best companies in the business. It is ultimately their experience that guarantees our clients the very best safari design.

In early 2021 we were acquired by Wilderness, the world’s leading safari brand and a company we've admired for years. Yellow Zebra still operates independently under our own brand, with Julian still at the helm.

Job Summary

We are looking for a dynamic, creative and energetic individual to join our growing team as we pursue ambitious growth targets and navigate some exciting projects. The Junior Marketing Executive plays a key role in not just the marketing team but within the wider business, helping deliver our marketing strategy to our global client base.

The successful candidate will have a keen eye for detail and be highly organised as well as possess a friendly manner and collaborative mindset. The role is very varied, ensuring the smooth-running of the marketing function within the business There is the opportunity to assist with all kinds of different projects.

Reporting to

Reporting into our Marketing Director and working closely with key members of other teams within the business, including Sales, Product and Operations.

Key responsibilities

• Website Content: Central to this role is responsibility for maintaining, updating and expanding the content of the Yellow Zebra website. You will need to ensure that content is always up to date and accurate, visually engaging and appropriately optimised for both search engines and visitors.
• Client Reviews: Working with our Digital Marketing Executive, you will assume responsibility for executing our client review programme. This entails ensuring all our customers are requested to submit a review of their holiday booking and travel experience, monitoring and responding to feedback and circulating this to the wider business where required.
• Social Media: Working with our Email Marketing & Social Media Executive you will help create and curate content for all Yellow Zebra social media channels, including imagery, video and other visual assets.
• Asset Management: Along with the wider Marketing team you will support the day-to-day management and organisation of our image library.
• Content Calendar: In conjunction with your Marketing colleagues, you will share responsibility for planning the company’s content calendar, ensuring timely delivering across all relevant channels.
• Brochure: You will support our Senior Content Executive in ensuring our digital brochure is always kept up to date, as well as work on new brochure projects collating content, proofing copy and sourcing imagery.
• Brand Assets & Documentation: Along with the rest of the Marketing Team you will be responsible for maintaining all Company brand assets and collateral to ensure they are always kept up-to-date, relevant and fresh.
• Product & Industry Knowledge: You will develop and maintain a thorough understanding of the company’s core revenue drivers, as well as monitor on an ongoing basis our key competitors and their activities in the marketplace, staying updated on industry news and tracking market trends.

Essential

• Educated to degree level or equivalent marketing qualification
• Have some experience in a marketing focussed role
• Skilled in writing concise, compelling and accurate copy
• A strong attention to detail and creative flair
• CMS Experience
• Be able to demonstrate sound organisation skills and flexibility, and a capability to manage multiple work streams
• A clear understanding of what it takes to sell a high-ticket item and possess a strong affinity with our core customer demographic

Desirable

• Experience in the travel industry, specifically in safaris, would be a big plus!
• Visual content creation skills, including reels for social media
• Competent in using design and creative tools/technologies/apps such as Photoshop, Canva, and Capcut

Along with a competitive salary, we offer a friendly office environment in Kingston-Upon-Thames, 25 days annual leave (plus UK bank holidays), Workplace pension scheme, Private Healthcare, Enhanced maternity package, Cycle to work scheme, EV car scheme and EAP.

We are proud that all our team members benefit from opportunities for professional development and career advancement within a dynamic and collaborative work environment. Plus, we enjoy some wonderful staff socials!