Senior Social Media Manager

THE ROLE

The Senior Social Media Manager (Beauty & Social Specialist) will be the driving force behind our social media output across beauty and culture brands. They will be the day-to-day partner for our client, providing end-to-end management of daily content, reporting, creator collaborations and always-on beauty content. This person will have established, hands-on experience running TikTok accounts, staying close to beauty trends, GRWM formats, influencer culture and platform shifts. They must be able to work nimbly to create and publish reactive content with a fast turnaround. Social moves across the clock, and there’s a need to be ‘always on’. Hyper-organised, culturally connected, and project-minded, they will ensure all content is delivered on time, on brand and to the highest standard.

They will have a strong understanding of LGBTQIA communities and be deeply connected to the cultures and conversations happening across beauty spaces.

WHAT WE ARE LOOKING FOR

We’re looking for a social-native beauty obsessive who understands how to build and grow brand communities online. You know what makes beauty content land on TikTok, Instagram and emerging platforms. You have a deep understanding of both creator and consumer behaviour, know how to build platform-first strategies, and have a sharp eye for what’s trending in beauty culture.

You live and breathe beauty TikTok, creator marketing, beauty trends, GRWM content and the wider social conversation. You thrive in fast-moving, always on environments where flexibility is key. You are a meticulous, content planner with an analytical mind who can translate platform trends into actionable beauty-first content. You are highly organised and have experience managing creators, a content calendar, overseeing reporting, and optimising performance. Energy, enthusiasm & proactivity is a must.

DAY-TO-DAY ACCOUNT RESPONSIBILITIES

• Act as our client’s right hand and day-to-day partner, leading on all social media execution
• Client communications lead: directly manage the flow of project information and manage all approval processes.
• Team communications lead: ensuring everyone in the account team has visibility of project progress and next steps.
• Build project plans and timelines to meet campaign briefs.
• Manage daily content calendars, content uploads, and platform management across beauty verticals
• Monitor TikTok and other platforms for beauty trends, influencer moments, and opportunities, creating reactive content on the fly.
• Be connected to Queer culture, and the creators and conversation taking place. Bring your network, passion & community.
• Manage creator relationships and collaborations, with an eye for emerging talent
• Manage, run and optimize the social team day to day.
• Collaborate with wider team members across creative, strategy, and client services
• Own social reporting, analytics, and insights, delivering actionable performance learnings specific to beauty audiences
• Set up, track and report on project KPI’s
• Maintain an organised, deadline-driven approach to multiple projects and deliverables

REQUIREMENTS

• 3+ years experience in social media management with beauty industry experience
• Expertise in TikTok content creation, platform trends, beauty formats, influencer collaborations, and always-on reactive content
• Ability to turn around content quickly with a flexible, solutions-first mindset
• Hyper-organised with excellent project management skills
• Experienced in reporting, data analysis, and performance optimisation for beauty brands
• Strong understanding of LGBTQIA communities, beauty cultures and nuance
• Excellent creator management and partnership experience within beauty spaces
• Clear, collaborative communicator with a proactive and positive attitude
• Passion for beauty culture, music, and community-led storytelling