Freelance Senior Paid Media Strategist / Specialist

THE ROLE

The Paid Media Strategist is knowledgeable in planning, developing and implementing paid media strategy for consumer brands. They will contribute to and execute against advertising and amplification strategies with a strong understanding of paid social media campaigns, sponsored content, and influencer identification. They are responsible for building paid strategic work for set clients in the business, working closely with senior leads and Business Directors (organic and earned) to inform and define brand or campaign direction. They will develop cross-agency expertise in the field of paid strategy and work diligently to assess and influence strategic decisions made at account level to meet the client brief.

WHAT WE ARE LOOKING FOR

We are looking for a paid media strategist to join the strategy team for 360 social media campaigns for brand clients who activate in music and culture. You will have experience of all aspects of paid social and be used to working across multiple account teams adding your expertise and knowledge of social and digital platforms. You will have deep knowledge of the backend ad management systems and how to plan and execute ads across all social media platforms (inc emerging platforms) and create stellar insights. You will know what strategic methods and tactics work best for projects involving music, social purpose (with a lens on DE&I), culture and community. This will include leading on client reports, benchmarking and setting KPIs and budget recommendations based on the client brief.

DAY-TO-DAY RESPONSIBILITIES

What you’ll do:

You’ll use data to join the dots between content, customer engagement and brand performance, compiling data from multiple sources

You will deeply understand native platform reporting functionality, alongside Sprinklr & Sprout

Perform daily account management of multiple paid media accounts (Facebook, Instagram, YouTube + TikTok and Snap where needed)

Maintain and monitor keyword and audience bids, account daily and monthly budget caps, impression share, clicks, conversion rate and other important account metrics.

Manage paid advertising budget planning and forecasting to ensure optimal and predictable spend across various campaigns and platforms

Develop goals and lead targets for each brand that determine which paid channels will yield the best return on spend against the brands target objectives.

Monitor, track and evaluate campaign performance analytics, based on KPI targets including CTR, CPC, CPL and conversion rates. Optimize campaigns accordingly to maximize lead generation and drive brand awareness.

You’ll bring new insight into a suite of tools we can and should be using to better understand data to drive efficiencies and growth for our clients.

You’ll set up a reporting framework & dashboard for [Employer hidden — view at passion-project.co.uk] to best monitor & track performance across paid activity

You’ll be adept at A/B testing content formats and messaging to see what is working best

You’ll be able to understand paid media reports and draw analysis and recommendations into where to invest media.

You’ll be able to confidently present insights to clients and the internal team.

You’ll understand e-commerce and how we can leverage to drive sales through Shopify

You’ll understand Facebook Pixel and Google Tag manager

Prepare regular paid media reports

Input into strategic refresh of the social strategy with relevant and useful data

Report into directors and business director weekly

Set-up, monitor ad campaigns across Meta, YouTube, Pinterest

Create and own paid media plans

WHO ARE YOU:

You are data driven in your approach with 8+ years of experience in Paid Media.

Passionate about social media with working in social & content.

Have a good visual eye for insights

You will have a keen eye for detail, able to deliver regular weekly reports and updates, to a high standard

An independent, yet highly collaborative worker as you will largely be working remotely

Knowledge of brand, comms, culture and social strategy.

Deeply passionate about music culture and experience of music campaigns

Interrogating briefs and responses: challenging and building on paid strategic choices.

Work closely with the Head of Digital and Senior Strategy team to ensure effective measurement of all social media campaigns.

Peer-to-peer collaboration with cultural strategist(s) in the team.

REQUIREMENTS

Paid social strategy agency experience essential.

8+ years of overall experience within paid strategy, campaign development and roll outs.

Must have an interest and deep understanding of music, culture and digital/social.

Must be data driven.

Up-to-date with all social media best practice, formats, channels and technology.

Track record of data and insights driven strategy setting.

Exceptional problem solving and decision making skills.

Detailed understanding of social analytical tools.

Networked within the social media industry.

Growth mindset.