Director of Marketing

Director of Marketing

A world-leading university in central London is seeking an accomplished and forward-thinking Interim Director of Marketing to lead its brand, marketing, and student recruitment functions during a pivotal period of change. This is a rare opportunity to step into a senior leadership role at a globally recognised institution known for its academic excellence, social impact, and ambitious vision for the future.

The Role As Interim Director of Marketing, you will lead a skilled, multi-disciplinary team delivering institution-wide marketing strategy and operations. With responsibility for the successful rollout of a refreshed brand identity and visual system, you will drive adoption, alignment, and impact across all communications and recruitment channels. You will also oversee the development of global student recruitment campaigns, optimise CRM-led engagement strategies, and lead marketing input and digital transformation projects.

Key Responsibilities

• Provide strategic leadership across brand, marketing, CRM, social media, and design teams.
• Manage the rollout of a refreshed brand identity and narrative across all institutional channels.
• Oversee multi-channel campaigns designed to attract high-calibre students from the UK and internationally.
• Lead the development and optimisation of CRM journeys using Microsoft Dynamics.
• Support faculty and departmental marketing teams to align with central strategy.
• Build strong relationships with internal stakeholders and external agencies to ensure effective delivery and collaboration.
• Act as a trusted advisor and strategic partner to executive leaders on brand, reputation, and engagement.

Candidate Profile The ideal candidate will be an experienced senior marketing professional with:

• A track record of strategic marketing leadership within complex, matrixed organisations (ideally in higher education or a related public sector environment).
• Demonstrated experience in delivering brand transformation and cross-institutional adoption.
• Strong working knowledge of CRM, customer journey design, and performance-led marketing.
• Excellent team leadership credentials and experience building high-performing, cross-functional teams.
• A highly collaborative, communicative, and strategic approach, with the credibility to influence senior stakeholders and lead through change.

This is a high-profile interim post offering the chance to shape the strategic marketing direction of a world-renowned institution during a key period of growth and innovation. You will work with engaged colleagues, lead significant projects with long-term impact, and operate at the heart of a respected global brand.