Product Marketing Lead

Product Marketing Lead

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We’re looking for a Product Marketing Lead to be the strategic linchpin between product, brand and growth marketing teams. You’ll lead the go-to-market (GTM) strategy for all new product launches and own the positioning, messaging, and narrative across the entire product portfolio.

This is a highly cross-functional role — ideal for a commercially minded storyteller who can think both strategically and creatively, understands the nuances of consumer behavior, and is obsessed with how product, brand, and customer experience intersect.

About [Employer hidden — view at passion-project.co.uk]

[Employer hidden] is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create [Employer hidden] Originals like BrainBots.

What you’ll be doing:

What you’ll bring:

Salary: £70,000 - £80,000 based on experience

What you can expect from [Employer hidden]:

Equity and Diversity

At [Employer hidden], we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at [Employer hidden] feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with [Employer hidden] jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.