Digital PR Specialist

Digital PR Specialist

[APPLY NOW](/apply-for-job/39/)

Flexible Working Hours Company Pension Bonus 4-day Week (Fridays Off!) Remote Work Health Care Cash Plan Nomad Working Policy

POSITION OVERVIEW

Job Type: Full-Time Salary: 28500+ Required Experience: PR & Marketing Location: Remote - UK (London, Leeds, Manchester)

The Opportunity

We’re looking for results-driven Digital PR Specialists to join our award-winning SEO agency, [Employer hidden — view at passion-project.co.uk].

You’ll be joining a high-performing, fully remote team (with a 4-day work week, yes really!) and collaborating with Managers and Executives to deliver PR campaigns that don’t just grab attention - they earn high-quality links, drive SEO performance, and deliver results clients can see.

You’ll lead on strategic campaign execution, drive media engagement, and be the go-to specialist when it comes to combining creative ideas with smart, SEO-led thinking.

REQUIRED SKILLS

• Hands-on digital PR experience
• Excellent communication and presentation skills
• Ability to think 'outside-the-box'
• Proficient in Microsoft Office/Excel
• Excellent writing and organisational skills
• Proactive with the ability to multi-task
• Knowledge of search engines and basic approaches to SEO

Our perks:

4-day work week (Fridays off)

Fully remote work (UK-based)

Co-working credits across the UK

Cash health plan

Nomad days

Company socials

83+ paid days off every year

Transparent progression opportunities

Christmas shut-down

Get your birthday off

Company Pension

Enhanced family leave

[FIND OUT MORE](/our-culture/)

Get to know what it’s really like to work at Reboot - visit our culture page to learn more.

[SEE REBOOT CULTURE](/our-culture/)

Key Objective

As a Digital PR Specialist, you’ll manage the daily strategy and execution of PR campaigns that connect with journalists - and with Google. From link intersection and keyword analysis to ideation, media outreach, and reporting, this is a practical role where you’ll play a crucial part in delivering results, resolving issues, and defining what excellence looks like in DPR.

Core Responsibilities

• Lead on the planning and execution of Digital PR campaigns - from concept through to coverage
• Use SEO tools like Ahrefs to conduct link intersects, keyword gap analysis, and inform outreach strategies
• Write data-led press releases and story angles tailored to journalists
• Build and manage custom media lists using platforms like Muck Rack and Buzzstream
• Spot underperforming campaigns and pivot with confidence - refining outreach, angles or formats
• Monitor relevant news trends and jump on reactive opportunities
• Join client WIPs, support in QBRs, and contribute to campaign strategy as the trusted PR expert
• Mentor Executives on delivery best practices and lead occasional skills workshops
• Regularly meet and exceed link KPIs, contributing to measurable SEO growth for clients

About You

Native-level English speaker

Proven Digital PR experience, with a strong portfolio of link placements

Confident using Ahrefs to shape DPR SEO strategy and report on impact

Excellent writing and communication skills (internal and external)

Highly organised, proactive, and solution-focused - you spot challenges early and act fast

Passionate about news, media and SEO - you get the buzz of a campaign landing

A natural collaborator - you enjoy bringing others with you and helping them grow

Worked on international markets or campaigns previously

Based in the UK

Think you're the right fit?

Apply via our careers form - we’d love to hear from you.

[APPLY NOW](/apply-for-job/39/)

We Are EPIC

Everything we do is underpinned by our values:

Energetic, Persistent, Inquisitive, Courageous