Senior Manager, Brand Marketing

Summary

Zapp is seeking a Senior Brand Marketing Manager to develop and execute brand strategies. The role involves creating brand content, managing brand perception, overseeing multi-channel campaigns, and leading a team. Candidates should have 8+ years of B2C brand marketing experience and a customer-focused approach.

• Driving the creation of high-quality brand content, working with in-house teams to produce compelling storytelling assets for campaigns, social media, and marketing materials.
• Overseeing brand perception tracking, focus groups, and consumer research to gather insights that inform brand strategy and enhance customer experience.
• Managing Brand Marketing Associate(s), supporting their development and execution of brand marketing strategies.
• Overseeing multi-channel brand campaigns across ATL, BTL, digital, and social, ensuring a seamless and impactful brand experience for customers.
• Coordinating Zapp company and VIP engagement events, ensuring they align with brand strategy.
• Breaking down the brand marketing strategy to create clear objectives, including leading the planning and execution of campaigns.
• Working closely with the CRM, Growth, and Commercial teams to make sure brand marketing efforts align.
• Identifying and launching new brand-building initiatives, including influencer partnerships, sponsorships, and experiential activations to enhance customer connection and loyalty.

Key Responsibilities:

• Driving the creation of high-quality brand content, working with in-house teams to produce compelling storytelling assets for campaigns, social media, and marketing materials.
• Overseeing brand perception tracking, focus groups, and consumer research to gather insights that inform brand strategy and enhance customer experience.
• Managing Brand Marketing Associate(s), supporting their development and execution of brand marketing strategies.
• Overseeing multi-channel brand campaigns across ATL, BTL, digital, and social, ensuring a seamless and impactful brand experience for customers.
• Coordinating Zapp company and VIP engagement events, ensuring they align with brand strategy.
• Breaking down the brand marketing strategy to create clear objectives, including leading the planning and execution of campaigns.
• Working closely with the CRM, Growth, and Commercial teams to make sure brand marketing efforts align.
• Identifying and launching new brand-building initiatives, including influencer partnerships, sponsorships, and experiential activations to enhance customer connection and loyalty.

Core Requirements/Qualifications/Skills:

• 8+ years’ experience in B2C brand marketing
• Customer-focused approach, with an understanding of audience segmentation, consumer behaviour, and insights-driven marketing strategies.
• Able to shape and evolve a brand’s positioning, messaging, and visual identity to enhance customer engagement and market presence.
• Ownership & leadership mindset, demonstrating proactivity, strategic thinking, and the ability to work autonomously while collaborating effectively with cross-functional teams and external agencies.
• Proven experience in developing and executing multi-channel brand campaigns across ATL, BTL, digital, and social media.
• Strong leadership skills in directing, developing and supporting a team.
• Strong creative and analytical mindset, balancing data-driven decision-making with innovative campaign execution to optimise brand awareness, engagement, and ROI.