Account Director - London
FULL DESCRIPTION
Summary
Account Director role in London, focusing on client management, digital strategy, business development, and team leadership within a communications agency. Key responsibilities include client relations, digital campaign oversight, and contributing to new business efforts.
Key Responsibilities/Duties:
- Focuses on adding value through evaluation of activities
- Aims for best practice to meet client contract terms
- Regularly measures client satisfaction and takes action
- Provide first stage crisis management -identifies when to seek senior help
- Owns day to day client management – planning and execution of plan with on message themes to follow
- Client daily point of contact for planning future activities
- Advanced presentation skills
- Understands principles of business development
- Expert in industry sector
- Positions Peregrine as strategic partner
- Proactively builds relationships with key opinion leaders
- Create website content
- Support when requited on media and/or messaging training
- Provides support on script writing and film project management as required.
Core Requirements/Qualifications/Skills:
- Incorporate digital strategy in client planners
- Confidently sell in digital services
- Have a solid understanding of SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
- Complete campaign reporting
- Understand how Hubspot works
- Know who you can target on Linked In campaigns
Comms skills
Focuses on adding value through evaluation of activities
Aims for best practice to meet client contract terms
Regularly measures client satisfaction and takes action
Provide first stage crisis management -identifies when to seek senior help
Owns day to day client management – planning and execution of plan with on message themes to follow
Client daily point of contact for planning future activities
Advanced presentation skills
Understands principles of business development
Expert in industry sector
Positions Peregrine as strategic partner
Proactively builds relationships with key opinion leaders
Create website content
Support when requited on media and/or messaging training
Provides support on script writing and film project management as required.
Digital skills
Incorporate digital strategy in client planners
Confidently sell in digital services
Have a solid understanding of SEO, SEM, LinkedIn campaigns, Google Ads, and PPC
Complete campaign reporting
Understand how Hubspot works
Know who you can target on Linked In campaigns
Administrative/agency operations
Ensure business objectives are met by managing team
Ensure client accounts remain profitable
Ambassador for company at internal and external events
Welcomes accountability
Record hours and expenses, promptly, accurately
Time management on multiple accounts, using Monday.com
Client services
The account lynchpin between NY/UK/Design/Digital
Seen as the trusted advisor to client
Provide client coaching in advance of media interviews
In-depth knowledge of economic issues
Manage client satisfaction – review and action
In-depth understanding of client’s business and market
Anticipates potential problems – finds solutions and communicates to client
Prepare ahead of meetings
Account management and strategic thinking
Responsible and accountable for financial aspects on accounts – compile billability stats for senior team to review
Think creatively – generates profitability
Identifies client objectives
Provide high level counsel to client
Business development
Spearhead new business efforts with support from Associate Director/Director
Develop and deliver powerful presentations
Convert new business into revenue
Instil strong new business ethic in team
People management
Understands fundamentals of leadership and motivations and applies to team
Conduct reviews – develop and retain staff
Mentors line reports – provide guidance on content and client management
Conduct resource and capacity planning
Conduct interviews