Senior Account Executive - UK
FULL DESCRIPTION
Summary
Senior Account Executive needed at Peregrine Communications in London. This role involves media writing, client liaison, and account management. The candidate will be responsible for media relations, digital skills, client services, and business development. The candidate should have strong communication skills, experience in the media landscape, and the ability to work with clients.
Key Responsibilities/Duties:
- Media writing skills – solid drafts of press releases, announcements, fact sheets, blog posts & bylines for clients
- Gathering all journalist feedback and reporting this to AMs/ Acct Directors following sell-ins.
- Event management
- Main day to day client liaison
Core Requirements/Qualifications/Skills:
- Media writing skills (press releases, announcements, fact sheets, blog posts & bylines)
- Copy editing and proofreading
- Understanding of target audience
- Event management
- Relationships with key media contacts
- Understanding of media landscape
- Google Analytics
- Writing Google ad campaigns
- Client Liaison
Comms skills
- Media writing skills – solid drafts of press releases, announcements, fact sheets, blog posts & bylines for clients
- Strong copy editing and proofreading skills
- Possess refined writing skills with the understanding of target audience
- Gathering all journalist feedback and reporting this to AMs/ Acct Directors following sell-ins.
- Event management
- Relationships with key media contacts
- Understanding of media landscape
- Pitches stories and finds creative angles
- Positive relationship with client
- Articulates recommendations to the client
Digital Skills
- Basic understanding of Hubspot
- Understanding of Google Analytics
- Basic understanding of how social can complement comms work
- Ability to write Google ad campaigns
Administrative/agency operations
- With AD – ensures activity plans, agendas and reports are completed & delivered to client
- Meets all deadlines
- Aware of client’s objectives
- Time management on multiple accounts, using Monday.com
Client services
- Main day to day client liaison
- Meets all deadlines
- Contributes in meetings
- Understands clients, their market and competitors
- Provide recommendations for executing various campaign components
- Prepare ahead of meetings
Account management and strategic thinking
- Begin to build Account Management skills
- Flags problems on accounts and offers early solutions
Business Development
- Contributes to new business pitches
- Knowledge of full services in company
- Starts to build solid presentation skills
- Starts to develop contacts & networks to identify prospects
- Efficient research in support of new business presentations
- Demonstrate ability to spot project or cross-sell opportunities on accounts
People Management
- Oversee, coach and support junior team
- Builds profile with management team